Critical Conversations: Reflections and Recommendations with Dr Dimple Kukreja

The South Asia Social Norms Learning Collaborative's Critical Conversations are a series of short curated video bytes from social norms researchers and practitioners that aim to provide accessible and insightful information to those in this field

In this clip, Dr Dimple Kukreja makes recommendations related to social norms research methods, design and measurement.

On the design front, Dr Kukreja says that a researcher should understand the power asymmetry at each of the decision nodes.

When it comes to measurement, she recommends researchers should think of the different biases that hamper the elicitation of true preferences or actual beliefs of a target population.

In the context of research methods, Dr Kukreja says it is important to watch out for unintended exclusions of sections of groups.