Project guide: Shifting cultural norms to address GBV

Gender-based violence (GBV) is rooted in harmful gender norms and attitudes – unspoken social rules of behaviour that are maintained by the approval or disapproval of a group. Gender roles and norms that condone violence against women are deeply embedded to varying degrees throughout most societies in the world, and are predictive of violence perpetration. Without changes in norms, laws and other interventions to reduce and prevent GBV can prove ineffective. Evidence indicates that transforming gender norms and power relations is one of the most effective ways of tackling violence against women.