Monitoring shifts in social norms: A Guidance note for program implementers

This guidance note provides insights and recommendations on how to monitor social norm shifts in community-based programs, drawing on a review of literature, experiences and learning. It is intended for practitioners across sectors, who are responsible for designing, implementing, and monitoring social and behaviour change programs. This guidance note focuses on monitoring initial shifts in social norms, and highlights other important considerations for monitoring programs with strategies to shift norms, covering:

• What to monitor about social norms shifts in community-based programming
• How to monitor initial shifts in social norms
• Recommendations on how to adjust programme strategy in real time.