- Video/podcast
- 1 Diciembre 2022
![Still from video animation](/sites/default/files/styles/cover_mobile/public/2023-01/amplify_change.png?itok=eV-6efFV)
Social norms are the unwritten rules of behaviour that are considered acceptable in a group or society. They can allow individuals to enjoy their sexual and reproductive health and rights but can also act as a barrier.
Changing social norms requires work at different levels of society and government. AmplifyChange grantees are leading reflection on social norms within their communities and working to build more positive social norms.
This is a series of animated films for AmplifyChange grantees and applicants, and others, who want to include social-norms transformation in their work. The series provides a step-by-step guide on how to approach working on social-norms change.
- The first film explains what social norms are and how they influence various parts of society.
- Part 2 illustrates how to design a social-norms transformation project
- The final film in this series showcases a few examples of successful social-norms transformation projects conducted by larger non-government organisations.
- Countries / Regions:
- Global
Related resources
Book/Book chapter
25 Septiembre 2023
Published by: Social Norms Learning Collaborative, Anglophone West Africa Social Norms and Agency Learning Collaborative
![2023 Social Norms Conference Book of Abstract](/sites/default/files/styles/cover_mobile/public/2024-07/book_of_abstract_pics_0.png?itok=P_j4RGGR)
Blog
8 Enero 2024
Published by: ALIGN
![Looking back on 2023 display on computer on desk.. Shutterstock ID: 2379048867/Linaimages](/sites/default/files/styles/one_third_featured_box_mobile/public/2024-01/shutterstock_2379048867.jpg?itok=53ZIvEcE)
Case study
15 Septiembre 2023
Published by: Social Norms Learning Collaborative, Nigeria Learning Collaborative
![The Nigeria Social Norms Learning Collaborative Mentorship Program; Lessons in Integrating Social Norms into Programs. Case study cover page](/sites/default/files/styles/cover_mobile/public/2023-12/mentorship_case_study.png?itok=UUua61t8)
Blog
23 Agosto 2023
Published by: ALIGN
!['We are not at war, we are more united than ever' - sign in response to Chile's then President stating the country was at war over gender. © Ignacio Bustamante](/sites/default/files/styles/one_third_featured_box_mobile/public/2023-08/chile_banner_2.jpg?itok=z2LUb6Aa)
Blog
18 Julio 2023
Published by: ODI
![A banner saying 'Save Roe' ©Christopher Penler / Shutterstock](/sites/default/files/styles/one_third_featured_box_mobile/public/2023-07/save_roe2.png?itok=U46N2nbr)
Video/podcast
16 Julio 2023
Published by: ODI
![Think change flyer](/sites/default/files/styles/one_third_featured_box_mobile/public/2023-07/think_change_0.png?itok=4xLUGm9Q)
Toolkit
13 Julio 2023
Published by: ALIGN
![Cover artwork](/sites/default/files/styles/one_third_featured_box_mobile/public/2023-07/10_ways_banner-wide.jpg?itok=6lpg1jzP)
Journal article
1 Julio 2023
Published by: Journal of adolescent health
![Cover of issue](/sites/default/files/styles/cover_mobile/public/2023-08/journal_cover_0.png?itok=b5sWiz5x)
Journal article
2 Junio 2023
Published by: BMC
![First page of article](/sites/default/files/styles/cover_mobile/public/2023-11/bmc2.png?itok=LpD82pwV)
Report
31 Marzo 2023
Published by: Social Norms Learning Collaborative, Nigeria Learning Collaborative
![LANDSCAPE OF SOCIAL NORMS RESEARCH & PROGRAMMING IN NIGERIA](/sites/default/files/styles/cover_mobile/public/2023-04/landscape_of_social_norms_research_programming_in_nigeria_cover_page_0.png?itok=e02RTxot)
Briefing paper
1 Mayo 2022
Published by: ODI, UNFPA
![Cover of paper](/sites/default/files/styles/cover_mobile/public/2022-08/unfpa.png?itok=RESJjvNl)
Diagram/Infographic
1 Abril 2022
Published by: ALIGN
![map illustration](/sites/default/files/styles/one_third_featured_box_mobile/public/2022-07/map2.png?itok=VJ-ZFHY5)