Identifying and describing approaches and attributes of normative change interventions

Author: Robyn Yaker

Published by: Social Norms Learning Collaborative

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This background paper reviews literature on social norm change theory and programming, with a focus on public health. It is an output of the 'scale-up' learning community within the Learning Collaborative to advance Research and Practice on Normative Change for Adolescent Sexual and Reproductive health and well-being. Issues of power imbalances and inequality, particularly related to gender, are discussed and a number of interventions and community-based health programs are reviewed to discuss what constitutes 'normative change interventions'.